About Rad Max Vintage & Laura Max
Wait. You started your business in a bar?
Yep. By accident. September 2018. The long summer wait was over: NFL season was about to start up and nothing made me happier. I reserved a table at my favorite sports bar, grabbed some friends, and for no reason, threw a few extra vintage NFL sweatshirts in my bag.
I am a diehard NY Giants fan, but I've always collected old sports sweatshirts from any team and I figured someone may love and wear my 1986 Broncos crewneck more than I did. Long story short, someone bought the Broncos crew.
I saw something I hadn't seen before: LA is a city of transplants and sports connect you to where you came from. I started to pull a bunch of other crewnecks out for every game and a company was born!
2019 brought loads of pop ups & outdoor markets around Los Angeles & Lake Tahoe's Le Chamois. 2020 brought a longterm pop up at the Westfield Topanga until Covid-19, and now we're back to popping up around LA!
Follow us on instagram for the latest information on pop ups!
Hey Laur, why do you love this company so much?
People love professional sports because they connect us to where we came from.
My collection allows you to connect to people: strangers on the street, in bars, family and friends back home. Wear my clothes and get ready for random high fives, and head nods from fellow sports fans wherever you go.
My collection also connects you to your past - the memories of growing up: of little league games, of stealing your dad's softest t-shirts, and tripping on his sweatshirt sleeves. Hot tailgates in the sun at Yankee Stadium, faded tickets to Giants playoff games, never having enough hand warmers for Vermont winters.
This collection is Zach Morris & Kelly Kapowski love mixed with Big League Chew. It feels good! Embrace it.
Alright, I'm in! But who is Laura Max?
Laura Max McDonald - owner of RMV, is originally from New York and is a SAG-AFTRA actress and comedian. She performs stand up and improv around LA & NYC and produces comedy videos online. She is well known around the world for her impressions of Kristen Stewart. When she's not performing or slinging vintage apparel, you can find her skiing (in the very onesies she sells!) or running around the streets of Venice Beach. She loves wine (and accepts gifts). Last year she bought herself a turquoise Wrangler and named her Kelly Kapowski. At least she's consistent.
She is eternally grateful for her family for their truly endless love and support, and her friends who have given up their days and weekends to help her sell, model, take photos, and even drive 8 hours to Tahoe. She runs this company by herself, but she would be nowhere without her tribe. Thank you.
Logo design, company name, and business mentoring from Jamie Podgajny, owner of Matchstick Marketing, who I could not recommend more. She's a unicorn.